Hermes in Agribusiness: listening to transform relationships and generate competitive advantage

15 Sep Hermes in Agribusiness: listening to transform relationships and generate competitive advantage

In agribusiness, every decision has a direct impact on productivity, profitability and the sustainability of the entire chain. A delay in delivery, a substandard input or a failure in the relationship with customers and partners can jeopardize not only financial results, but also the trust built up over years.

In this scenario, an in-depth understanding of what agribusiness customers, suppliers and partners think and feel is no longer a differential, but a strategic necessity. This is where Hermes Projectdeveloped by MPL.

Hermes: the messenger between worlds

In Greek mythology, Hermes was the only one capable of moving between gods and mortals, carrying messages with agility, clarity and precision. In agribusiness, the distance between the reality of the field and the expectations of the end customer can be as great as between different worlds and often no one is there to carry the right message.

O Hermes Project operates in exactly this space: transforming impressions, subtle signals and unspoken perceptions into practical recommendations that bring producers, distributors, suppliers and customers together in the same language of trust and growth.

How Hermes works in agribusiness

The project is based on a detailed survey of customer and partner satisfaction, going beyond traditional surveys. Hermes captures not only objective data, but also perceptions and expectations that are often invisible.

The result is a exclusive strategy documentThe report, which consolidates these impressions and presents concrete suggestions for strengthening relationships and optimizing operations. Among the main points that may arise are:

• Procedural adjustments to reduce operational failures and improve logistical efficiency;
• Systemic adjustments that increase reliability in the flow of information;
• Use of Artificial Intelligence to predict demand, monitor risks and personalize customer relationships;
• Integration between areas to ensure that sales, logistics, production and customer service work in harmony.

Rather than pointing out problems, Hermes delivers clarity, helping the sector to turn silent challenges into real opportunities for evolution.

Why the MPL?

At MPL, we combine more than 40 years of tradition in technology and business innovation with cutting-edge solutions in Artificial Intelligence, process automation and integration with ERPs such as JD Edwards. Our approach combines technical expertise with Low Code and No Code tools, enabling agile, scalable and accessible deployments for different company profiles. We work to accelerate digital transformation, improve productivity and support data-based decision-making with security, efficiency and intelligence.

The future of agribusiness depends on active listening

In agribusiness, where each harvest is decisive and each contract can redefine the future of an operation, not listening to customers and partners means running the risk of losing much more than sales, it means losing relevance in an increasingly competitive and connected chain.

O Hermes Project doesn't just deliver data. It delivers diagnoses, clarity and strategic recommendations so that Brazilian agribusiness can continue to grow with trust, innovation and real proximity to its customers and partners.