The new reality that companies face is just one: either they adapt to new consumers, business models and processes and technologies, or they will disappear.<\/p>\n
Digital transformation didn't start yesterday. It comes from a long process, resulting from rapid technological evolution and life models increasingly \u201conline\u201d and connected. People started consuming little internet a few years ago. Today they don't disconnect even when they sleep. A large volume of information is dumped on us all the time. On the subway, work, home, restaurants, bars, streets, stadiums, cinemas and more. The ease with which we find Wi-Fi virtually everywhere is clear proof that the digital age has arrived.<\/p>\n
If we look at this transformation from a corporate perspective, it becomes clear that companies need to understand that their consumers are part of this change, and that the ways in which they consume what is offered also undergoes changes.<\/p>\n
There is a developing ecosystem, constantly changing and evolving. This ecosystem involves some factors already known as:<\/p>\n
Mobile computing (with the boom in 3G and 4G traffic plans),
\nCloud (with home use of the cloud for gdrive\/onedrive\/dropbox, etc.)
\nInteractivity (with the increasing use of social networks)
\nData collection (With the Internet of Things being integrated into household appliances) and so on.
\nRegardless of whether you sell products or services, the concept presented below will apply to your business model. After all, understanding the behavior of this new consumer is not a necessity to increase competitiveness in your segment. It is rather a necessity for your company's success in an age where the old rules no longer apply.<\/p>\n
In this new scenario, only one factor will be decisive: is your company digital or not?<\/p>\n
THE DIGITAL JOURNEY AND THE IMPACT ON BUSINESS The new reality companies face is just one: either they adapt to new consumers, business models and processes and technologies, or they will disappear. Digital transformation didn't start yesterday. She comes from a long\u2026<\/p>","protected":false},"author":10,"featured_media":6088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,20],"tags":[],"class_list":["post-4338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-e-inovacao","category-noticias"],"yoast_head":"\n