Social, Mobile, Analytics and Cloud (Social Network, Mobile Devices, Analytics and Cloud), SMAC describes a new combination of products and services that many North American and European companies are adopting to provide more effective and agile experiences to their customers. In certain industries like IT and Media Distribution, SMAC can be the key to staying competitive.<\/p>\n
A classic example of using SMAC is Netflix. It uses advanced analytics and elaborate algorithms to recommend bespoke movies to its customers. Then, from access to the cloud, it is possible to view it on different platforms \u2013 TV, PC, tablet or smartphone. And at the end, customers can share their opinion about the film on social networks.<\/p>\n
SMAC Differences \u2013<\/p>\n
What distinguishes a SMAC is that all these components work together as an ecosystem. New features are not randomly connected. The greater the capacity of mobile devices, the richer the collection of information, deepening analytics (based on big data) and engaging social channels, providing customers with increasingly personalized experiences.<\/p>\n
The inclusion of Social in the infrastructure mobile<\/strong>\/Analytics\/Cloud has been a major catalyst for the popularity of the SMAC approach.<\/p>\n It's a new behavior model that redefines the way we relate to almost all digital services.<\/p>\n How does this affect the IT area of companies?<\/p>\n Historically, IT departments have been tasked with maintaining different applications, platforms, networks and equipment to give their internal and external customers the answers they need.<\/p>\n Mobility and cloud computing have brought consistent, scalable solutions accessible from multiple platforms. As cloud-based software does not have to be adapted for specific operating systems, the SMAC approach has significantly simplified the administration of the corporate IT environment. Used together, SMAC features can make IT operations leaner, faster and smarter.<\/p>\n And what's more interesting is that with the evolution of the SMAC approach, we will discover new ways to optimize and use Social, Mobile, Analytics and Cloud. This is the great asset of the SMAC approach. Each component optimizes the use of the other, creating an increasingly powerful long-term strategy.<\/p>","protected":false},"excerpt":{"rendered":" \u00a0The new acronym in the IT world that is gaining strength every day. Social, Mobile, Analytics and Cloud (Social Network, Mobile Devices, Analytics and Cloud), SMAC describes a new combination of products and services that many North American and European companies are\u2026<\/p>","protected":false},"author":10,"featured_media":10301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,20],"tags":[],"class_list":["post-1751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-e-inovacao","category-noticias"],"yoast_head":"\n