{"id":11397,"date":"2025-09-15T11:33:41","date_gmt":"2025-09-15T14:33:41","guid":{"rendered":"https:\/\/www.mpl.com.br\/?p=11397"},"modified":"2025-09-15T11:33:41","modified_gmt":"2025-09-15T14:33:41","slug":"hermes-no-agronegocio-ouvir-para-transformar-relacoes-e-gerar-vantagem-competitiva","status":"publish","type":"post","link":"https:\/\/www.mpl.com.br\/en\/hermes-no-agronegocio-ouvir-para-transformar-relacoes-e-gerar-vantagem-competitiva\/","title":{"rendered":"Hermes in Agribusiness: listening to transform relationships and generate competitive advantage"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In agribusiness, every decision has a direct impact on productivity, profitability and the sustainability of the entire chain. A delay in delivery, a substandard input or a failure in the relationship with customers and partners can jeopardize not only financial results, but also the trust built up over years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this scenario, an in-depth understanding of what agribusiness customers, suppliers and partners think and feel is no longer a differential, but a strategic necessity. This is where <\/span><b>Hermes Project<\/b><span style=\"font-weight: 400;\">developed by MPL.<\/span><\/p>\n<p><b>Hermes: the messenger between worlds<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In Greek mythology, Hermes was the only one capable of moving between gods and mortals, carrying messages with agility, clarity and precision. In agribusiness, the distance between the reality of the field and the expectations of the end customer can be as great as between different worlds and often no one is there to carry the right message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><b>Hermes Project<\/b><span style=\"font-weight: 400;\"> operates in exactly this space: transforming impressions, subtle signals and unspoken perceptions into practical recommendations that bring producers, distributors, suppliers and customers together in the same language of trust and growth.<\/span><\/p>\n<p><b>How Hermes works in agribusiness<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The project is based on a detailed survey of customer and partner satisfaction, going beyond traditional surveys. Hermes captures not only objective data, but also perceptions and expectations that are often invisible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is a <\/span><b>exclusive strategy document<\/b><span style=\"font-weight: 400;\">The report, which consolidates these impressions and presents concrete suggestions for strengthening relationships and optimizing operations. Among the main points that may arise are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Procedural adjustments<\/b><span style=\"font-weight: 400;\"> to reduce operational failures and improve logistical efficiency;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Systemic adjustments<\/b><span style=\"font-weight: 400;\"> that increase reliability in the flow of information;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use of Artificial Intelligence<\/b><span style=\"font-weight: 400;\"> to predict demand, monitor risks and personalize customer relationships;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration between areas<\/b><span style=\"font-weight: 400;\"> to ensure that sales, logistics, production and customer service work in harmony.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rather than pointing out problems, Hermes delivers clarity, helping the sector to turn silent challenges into real opportunities for evolution.<\/span><\/p>\n<p><b>Why the MPL?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At MPL, we combine more than 40 years of tradition in technology and business innovation with cutting-edge solutions in Artificial Intelligence, process automation and integration with ERPs such as JD Edwards. Our approach combines technical expertise with Low Code and No Code tools, enabling agile, scalable and accessible deployments for different company profiles. We work to accelerate digital transformation, improve productivity and support data-based decision-making with security, efficiency and intelligence.<\/span><\/p>\n<p><b>The future of agribusiness depends on active listening<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In agribusiness, where each harvest is decisive and each contract can redefine the future of an operation, not listening to customers and partners means running the risk of losing much more than sales, it means losing relevance in an increasingly competitive and connected chain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><b>Hermes Project<\/b><span style=\"font-weight: 400;\"> doesn't just deliver data. It delivers diagnoses, clarity and strategic recommendations so that Brazilian agribusiness can continue to grow with <\/span><b>trust, innovation and real proximity to its customers and partners<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>No agroneg\u00f3cio, cada decis\u00e3o tem impacto direto na produtividade, na rentabilidade e na sustentabilidade de toda a cadeia. Um atraso na entrega, um insumo fora do padr\u00e3o ou uma falha no relacionamento com clientes e parceiros pode comprometer n\u00e3o apenas resultados financeiros, mas tamb\u00e9m a&#8230;<\/p>","protected":false},"author":10,"featured_media":11398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hermes no Agroneg\u00f3cio: ouvir para transformar rela\u00e7\u00f5es e gerar vantagem competitiva - MPL - Excel\u00eancia em Transforma\u00e7\u00e3o Digital e ERP JD Edwards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mpl.com.br\/en\/hermes-no-agronegocio-ouvir-para-transformar-relacoes-e-gerar-vantagem-competitiva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hermes no Agroneg\u00f3cio: ouvir para transformar rela\u00e7\u00f5es e gerar vantagem competitiva - MPL - Excel\u00eancia em Transforma\u00e7\u00e3o Digital e ERP JD Edwards\" \/>\n<meta property=\"og:description\" content=\"No agroneg\u00f3cio, cada decis\u00e3o tem impacto direto na produtividade, na rentabilidade e na sustentabilidade de toda a cadeia. 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