{"id":11362,"date":"2025-07-28T10:56:11","date_gmt":"2025-07-28T13:56:11","guid":{"rendered":"https:\/\/www.mpl.com.br\/?p=11362"},"modified":"2025-07-28T10:56:11","modified_gmt":"2025-07-28T13:56:11","slug":"ia-com-proposito-como-comecar-certo-e-por-que-algumas-empresas-ja-estao-fazendo-isso","status":"publish","type":"post","link":"https:\/\/www.mpl.com.br\/en\/ia-com-proposito-como-comecar-certo-e-por-que-algumas-empresas-ja-estao-fazendo-isso\/","title":{"rendered":"AI with purpose: how to get it right and why some companies are already doing it"},"content":{"rendered":"

Much is said about Artificial Intelligence, but little is said about the <\/span>royal road<\/b> so that it generates results for companies.<\/span><\/p>\n

Today, leaders from all sectors are being pressured to \"do something with AI\".<\/span>
\n<\/span>But without a clear understanding of how this technology works... and, above all, <\/span>where it can really help<\/b>The risk of investing without a return is high.<\/span><\/p>\n

And unfortunately, we've seen this happen all too often:<\/span>
\n<\/span>AI projects that are born out of hype, without strategic clarity, end up stalling for lack of direction.<\/span><\/p>\n

The problem: business areas are not prepared to talk to AI<\/b><\/h3>\n

Most of the bottlenecks are <\/span>outside of IT<\/b>.<\/span>
\n<\/span>It's in the areas that could benefit most from AI: customer service, sales, operations, legal, HR, supply chain.<\/span><\/p>\n

These areas usually <\/span>were not literate in AI<\/b>.<\/span>
\n<\/span>In other words, they don't know how this technology works, what to expect from it or how to talk to the technical teams about their real pains.<\/span><\/p>\n

The result?<\/span>
\n<\/span>Scattered projects, poor prioritization and a lot of misdirected effort.<\/span><\/p>\n

The solution starts with clarity, not technology<\/b><\/h3>\n

In <\/span>MPL<\/b>We have developed a practical approach to help companies get out of the discourse and into real application, with two main pillars:<\/span><\/p>\n

1. AI Training for Business Areas<\/span><\/i><\/h4>\n

Practical training, with a focus on clear language, alignment between business and technology, and immediate application.<\/span><\/p>\n

2. Framework for Mapping and Prioritizing Opportunities<\/span><\/i><\/h4>\n

Our own methodology for identifying, qualifying and organizing AI initiatives based on business impact and complexity of execution.<\/span><\/p>\n

This approach has been successfully applied in different segments, and <\/span>is already in operation with two companies that have accepted the challenge of building this path with us<\/b>.<\/span><\/p>\n

Who is already applying: PLL Group and Castrolanda<\/span><\/h2>\n

e have recently started implementing <\/span>PLL Group<\/b>, which operates in the technology and services sector, and with <\/span>Castrolanda<\/b>, one of the largest agro-industrial cooperatives in the country.<\/span><\/p>\n

Both are going through the full journey:<\/span><\/p>\n

    \n
  • Training teams in AI;<\/span><\/li>\n
  • Structured opportunity mapping;<\/span><\/li>\n
  • Planning initiatives with a focus on results<\/span><\/li>\n<\/ul>\n

    More than a project, it's a cultural change.<\/span>
    \n<\/span>And most importantly: a change with purpose, aligned with what each organization really needs.<\/span><\/p>\n

    AI isn't about doing everything. It's about choosing well where to start.<\/b><\/h3>\n

    While many are still betting on generic solutions, there are companies deciding to start the right way: with clarity, prioritization and a focus on real impact.<\/span><\/p>\n

    MPL, through <\/span>MPL INOVA<\/b>is leading this transformation with those who understand that <\/span>strategy comes before technology.<\/b><\/p>\n

    If your company is at that point, we can talk.<\/span><\/p>\n

    Let's turn intention into real impact.<\/b><\/p>\n

    1TP7Artificial Intelligence #IAApplied #TDigitalTransformation #ConsultoriaIA #AlfabetizacaoEmIA #MPLINOVA #GrupoPLL #Castrolanda #IAComProposito #PrioridadeDeNegocio #GestaoEstrat\u00e9gica<\/span><\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Muito se fala sobre Intelig\u00eancia Artificial, mas pouco se fala sobre o caminho real para que ela gere resultados nas empresas. Hoje, lideran\u00e7as de todos os setores est\u00e3o sendo pressionadas a \u201cfazer algo com IA\u201d. Mas, sem um entendimento claro sobre como essa tecnologia funciona\u2026…<\/p>","protected":false},"author":10,"featured_media":11363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nIA com prop\u00f3sito: como come\u00e7ar certo e por que algumas empresas j\u00e1 est\u00e3o fazendo isso - MPL - Excel\u00eancia em Transforma\u00e7\u00e3o Digital e ERP JD Edwards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mpl.com.br\/en\/ia-com-proposito-como-comecar-certo-e-por-que-algumas-empresas-ja-estao-fazendo-isso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA com prop\u00f3sito: como come\u00e7ar certo e por que algumas empresas j\u00e1 est\u00e3o fazendo isso - MPL - Excel\u00eancia em Transforma\u00e7\u00e3o Digital e ERP JD Edwards\" \/>\n<meta property=\"og:description\" content=\"Muito se fala sobre Intelig\u00eancia Artificial, mas pouco se fala sobre o caminho real para que ela gere resultados nas empresas. Hoje, lideran\u00e7as de todos os setores est\u00e3o sendo pressionadas a \u201cfazer algo com IA\u201d. 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