{"id":10619,"date":"2023-05-19T12:13:20","date_gmt":"2023-05-19T15:13:20","guid":{"rendered":"https:\/\/www.mpl.com.br\/?p=10619"},"modified":"2023-05-19T13:36:00","modified_gmt":"2023-05-19T16:36:00","slug":"sustentabilidade-e-esg-presentes-na-agenda-do-consumidor","status":"publish","type":"post","link":"https:\/\/www.mpl.com.br\/en\/sustentabilidade-e-esg-presentes-na-agenda-do-consumidor\/","title":{"rendered":"Sustainability and ESG on the consumer agenda"},"content":{"rendered":"

Second study by Embrapa<\/a> about the vision of the future in Agro, sustainability and ESG, which is the commitment to environmental, social and corporate governance, are increasingly present on the consumer's agenda. This awareness has directly impacted consumer preferences for ESG-compliant products and services.<\/p>\n

 <\/p>\n

Consumer protagonism accelerates the need for traceability projects in the Agro production chain<\/strong><\/h3>\n

The Digital Transformation enhances the influence of the final consumer, sharing their preferences and being at the forefront of changes in market relations.<\/p>\n

PwC research of investors shows that ESG issues are increasingly influencing their investment decisions.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Food safety and designation of origin add value and increase consumption<\/strong><\/h3>\n

Food safety and traceability of the end-to-end production chain (\u201cfrom farm to fork\u201d) is also on the consumer agenda, according to the same Embrapa study. There is an increase in consumption of products subject to traceability, certification and designation of origin.<\/p>\n

Companies are increasingly seeking this adequacy, but unfortunately, there is a marketing practice called "Greenwashing" in the market that basically promotes sustainable speeches and advertisements, which are not practiced. This generates a distrust of the market and the consumer about this information.<\/p>\n

 <\/p>\n

Blockchain technology is a great ally to increase consumer and market confidence<\/strong><\/h3>\n

Blockchain technology can increase the transparency, reliability and security of this data, as it guarantees the immutability and distribution of data in various \u201creasons\u201d (Ledgers). This technology, which gained popularity with cryptocurrencies, is increasingly being used to add value and guarantee traceability and ESG information.<\/p>\n

With Oracle Cloud, we reduce the costs of all the necessary infrastructure, in addition to reducing the development and deployment time of \u201csmart contracts\u201d, which, in short, are the business rules that dictate how transactions enter the blockchain network.<\/p>\n

Contact us<\/a> to talk about how to increase sales by adding value with MPL and Oracle Cloud Blockchain Platform. This modern technology is closer to you, talk to our experts.<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

According to an Embrapa study on the vision of the future in agriculture, sustainability and ESG, which is the commitment to environmental, social and corporate governance, are increasingly present on the consumer agenda. 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